By Anne Nyambura
Journalists and media practitioners in coastal Kenya are navigating a rapidly evolving industry, shaped by both technological advancements and regulatory pressures.
At a recent workshop in Mombasa, discussions centered on the challenges and opportunities facing the media in the digital age.
The event, hosted at Sarova Whitesands Beach Resort & Spa, brought together journalists, government officials, and industry stakeholders to explore emerging trends in media regulation and digital transformation.
The Communications Authority of Kenya (CA) emphasized the need for media houses to adapt to new technologies while maintaining journalistic standards.
David Mugonyi, the CA’s Director General, speaking through Corporation Secretary Lydia Sitienei, acknowledged the importance of press freedom but stressed the need for compliance with industry regulations.
“We acknowledge that freedom of the press is a prerequisite for democracy, and the media plays a crucial role in promoting good governance and social cohesion. However, media houses must also ensure compliance with regulations to maintain order and sanity in the industry,” Mugonyi stated.As digital platforms like X (formerly Twitter), TikTok, and YouTube reshape public discourse, traditional media outlets face declining revenues and job losses.
Experts at the workshop urged media houses to explore Artificial Intelligence (AI), Virtual Reality (VR), and data analytics to remain competitive.
Regulatory changes are also on the horizon. The CA is pushing for Kenya’s transition to Digital Sound Broadcasting (DSB), which could expand broadcasting opportunities. Meanwhile, initiatives such as the Regulatory Sandbox framework aim to support innovation in the ICT sector.
Beyond business challenges, cybersecurity and online safety remain pressing concerns. The CA is working with education and child protection organizations to promote digital literacy and online safety for young internet users.
The workshop highlighted the ongoing tension between government oversight and media independence, as Kenya’s journalists strive to uphold press freedom while adapting to an increasingly digital landscape.
“We are committed to fostering a safe cyberspace and enhancing public trust in digital services. By working together, we can ensure that the digital economy remains secure and beneficial for all,” Mugonyi emphasised.
