Kenya has launched its first-ever Digital Media Factory at GPO Nairobi, marking a major step in the country’s efforts to support digital content creators and grow the creative economy.
This is another step by the Kenya Kwanza to enable young Kenyans make money through the digital channels, following the monetisation of Facebook last year.
Speaking at the launch, Head of Presidential Special Projects and Creative Economy Coordination Denis Itumbi emphasized the importance of the facility for creatives.
“Content creators now have a place where they can record their content and connect with the government,”he said.
The initiative is part of a larger government plan to establish Digital Media Factories in all 47 counties.
ICT Principal Secretary John Tanui confirmed the expansion strategy, stating, “This is just the first one. We will have Digital Media Factories in every county to ensure equal opportunities for creatives across the country.”Senior presidential advisors also highlighted the government’s commitment to the creative sector through theDigital and Creative Super Highway initiative.
“We are building the Digital and Creative Super Highway as part of Kazi Mtandaoni na Kazi kwa Ground,”they stated.The Digital Media Factory will provide state-of-the-art facilities, including recording studios, editing suites, and digital production tools, allowing content creators to produce high-quality work.
The initiative aligns with Kenya’s broader vision of empowering young people through digital jobs and fostering innovation in media and entertainment.
With this launch, the government aims to support digital entrepreneurs, strengthen Kenya’s presence in the global creative industry, and drive economic growth through digital transformation.
The expansion of such facilities across the country is expected to provide thousands of job opportunities and elevate local talent to international levels.
