Kenyan comedian Mulamwah has once again proven that social media platforms are a goldmine for people who know how to play their game on social media.
In a recent Instagram story shared online, Mulamwah revealed that he earned a staggering KES 516,713.62 on Facebook alone last month, despite not being as active as he typically is with his updates. The money was remitted by Meta Platforms Ireland Limited, the parent company of Facebook.
“Wasn’t posting much but still made half a millie from FB last month – kuna story nitawapea siku moja about strategy & game theory… ujanja ni kukaa tu fala,” Mulamwah wrote.
Mulamwah stated that he has a strategic approach to content creation that does not require him to be online every time. “Smartness is just about staying low-key,” he added.
This find has caused a stir online, with both fans and fellow creators alike begging to know his secrets. Mulamwah has suggested that one day he may share some details of his content strategy and game theory that allowed him to be so successful while being relatively inactive.
