Kenyan comedian Mulamwah is the talk of the internet after he made an announcement that he earned $8,844 (approximately Ksh 1.14 million) from Facebook in just 28 days. The artist posted a photo of his earnings along with a congratulatory message:”Facebook finally paying ???????? last month made 8,844 USD.”
This news has sparked mixed reactions from local content creators, most of whom are still trying to figure out how to make money on their online platforms. Mulamwah’s achievement is an indicator of the increasing potential for monetization on Facebook, which recently expanded its eligibility for content monetization to more African creators, including Kenyan creators.
The announcement comes few days after digital strategist Dennis Itumbi openly called on Kenyan influencers and creatives to leverage Facebook monetization tools. He kept using the term “untapped goldmine” to refer to the site and has reaffirmed consistency, engagement, and quality content as the trio that unlock the potential for online revenue.
Facebook monetization allows creators to earn through ad revenue, subscriptions, bonuses, and stars, depending on audience size and engagement. For many Kenyan creators, it was unclear whether these tools would truly pay off until now.“Content pays, if you’re consistent,” he emphasized in follow-up comments, encouraging fellow creatives to stay committed to their craft. Mulamwah’s earnings be motivate everyone needed to take content creation seriously not for fame but for real money.
