A section of butchers in Embu town has launched a major campaign to eliminate unsafe, uninspected, and illegally traded meat from the local market, following public concerns that have been escalating due to the recent seizures of donkey meat allegedly being transported to unknown locations within the county.
Traders under the newly formed Embu Town Butchers Association unveiled a QR-code verification system aimed at reassuring consumers and promoting transparency among butcheries in the area. Through the digital platform, clients can instantly scan and verify if a butchery is a registered member following approved hygiene and safety standards.
Association leaders note that the measure is only one of many that the illegal meat trade are eventually to be brought under control and as a result, public health has not been at risk and businesses have not been undermined.
“We want people to be sure that the meat they are buying is safe, inspected, and sourced legally,” said the association, at the time of the launch.
The moment is very important as, according to the authorities, the demand for meat rises sharply during the festive season when traders who want to take advantage of the situation sneak in their products without inspection.
The association is encouraging consumers to take precautions, check butcheries before buying, and alert health officials and the police if they notice any suspicious activities.
In Embu, with the introduction of the new authentication system and the increased awareness, the butchers are eager to regain people’s trust and protect them from illegal and harmful meat practices.
