TECNO unveiled its new CAMON 50 Series at MWC 2026 in Barcelona, further expanding into the mid-range segment. This new series includes CAMON 50, CAMON 50 Pro, and CAMON 50 Ultra 5G, which have been released in Kenya. This new series has a strong focus on cameras, AI capabilities, and build quality.
During this launch, TECNO also shared its vision of a world where an ecosystem of connection is enabled through artificial intelligence, which is more than just a buzzword. This new series has a strong focus on cameras, including a 50MP main camera on each model, along with telephoto cameras on the Pro and Ultra models to help take distant shots.
The new series also includes an AI-powered camera to help frame shots and track fast-moving subjects, making it perfect for events, sports, and wildlife photography. This series also has a strong focus on taking better portraits, regardless of skin tone, which is a big part of TECNO’s strategy to target a wide range of users, including those in Kenya.
However, this series also includes other AI features such as image-to-video, an AI gallery, and a voice assistant to make life easier.
The CAMON 50 Ultra 5G has a MediaTek processor, a long-lasting battery, a rugged design, as well as dust- and water-resistance to make it perfect for those who want to use their phone in harsh environments.
Additionally, this launch also included a partnership between TECNO and Tonino Lamborghini, an Italian luxury lifestyle brand, to bring technology and design together.
Other products that TECNO has also released include a gaming mini PC, a limited edition smartphone, as well as other concept products such as laptops and wearables.
This launch has come at a time when competition is fierce, particularly in terms of AI features and cameras, which are a big part of what differentiate new phones from others. This new series has a strong focus on those who want to have access to cutting-edge technology at an affordable price.
