Samsung Electronics has officially launched the much-anticipated Galaxy S25 series, which includes the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25. With this new release, Samsung aims to revolutionize the smartphone experience by introducing the most advanced AI technology ever integrated into its mobile devices, offering users a more intuitive and personalized interaction with their phones.
The Galaxy S25 series is powered by multimodal AI agents, which represent a major shift in how smartphones can adapt to users’ needs. These AI advancements are designed to enhance the way users interact with their devices and the world around them, creating a smarter, more seamless mobile experience. Samsung’s vision is to make these devices true AI companions that can anticipate needs and adjust in real-time.
Central to the performance of the Galaxy S25 series is the specially developed Snapdragon 8 Elite Mobile Platform, which delivers superior on-device processing power. This innovation improves the performance of Galaxy AI and takes the camera capabilities to the next level with the new ProVisual Engine. The result is exceptional control and versatility for users, whether they’re capturing photos or creating content.
“The Galaxy S25 Series represents a fusion of groundbreaking AI technology and cutting-edge hardware, setting a new benchmark for mobile innovation,” said Anthony Hutia, Head of Mobile Experience at Samsung Electronics East Africa. “These devices provide users with secured, personalized AI experiences that cater to their needs, making everyday interactions more intuitive and enjoyable.”
The Galaxy S25 series is now available for pre-order in Kenya from January 23 through February 16. The Galaxy S25 Ultra, with 12GB+512GB storage, is priced at KES 188,400, while the 12GB+256GB variant costs KES 172,800. The Galaxy S25 Plus, 12GB+512GB, is priced at KES 147,800, and the Galaxy S25 Base, with 8GB+256GB storage, is available at KES 116,200.
Samsung also noted that certain Galaxy AI features may require a Samsung Account, and their availability may vary by region and device model.