Safaricom Sacco has rebranded to Qona Sacco, marking a pivotal moment in its 23-year history.
The rebranding reflects the Sacco’s continued growth, innovation, and unwavering commitment to its members.
Founded in 2001 as a small savings initiative for Safaricom employees, Safaricom Sacco has since evolved into one of Kenya’s prominent financial cooperatives.
With over 18,000 members and assets surpassing Sh11.5 billion, the Sacco has expanded its reach and influence, becoming a vital partner for many individuals and businesses.
The transition to Qona Sacco is seen as the next phase in the Sacco’s journey, positioning itself as a modern and forward-thinking financial institution that continues to empower its members while creating long-term value for communities across Kenya.
A Renewed Commitment to Members
According to Qona Sacco’s leadership, the rebrand signals the organization’s commitment to becoming a trusted partner for its members at every stage of their personal and business journeys.
“Qona Sacco represents who we are today—a modern, forward-thinking financial partner,” said George Hunja, the chairman of the Sacco. “This rebranding is not just about a name; it’s about a renewed commitment to our members. We grew under the wings of a giant, and now, we take flight together.”
Looking Ahead
Qona Sacco’s CEO, Joseph Njoroge, expressed excitement about the future, especially in terms of how emerging content creators can use platforms like the Sacco to amplify their voices and reach new heights.
