The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has moved to dispel widespread reports suggesting a ban on alcohol advertising, online sales, home deliveries, and celebrity endorsements, following the launch of the National Policy on Alcohol, Drugs, and Substance Abuse (2025).
In a statement issued Wednesday, NACADA clarified that the newly launched policy—unveiled by Interior Cabinet Secretary Kipchumba Murkomen in Nairobi—is a strategic roadmap, not a legal instrument.
“Contrary to media reports, NACADA has not banned any practices,” said Dr. Anthony Omerikwa, the Authority’s Chief Executive Officer. “The measures being referenced are policy recommendations, not enforceable laws.”The Authority explained that the policy’s recommendations aim to trigger a wider conversation and review process involving legal and regulatory frameworks. “These proposals are subject to proper legislative procedures,” NACADA noted.
Following the policy’s launch, NACADA will lead the development of a multi-sectoral implementation framework, involving stakeholders from government, civil society, industry, and the public.
The process, they assured, will include transparent public participation, ensuring all voices—especially those of businesses and interest groups—are heard before any binding decisions are made.
“We urge the public and media to treat the document as what it is: a policy guide, not a ban or directive,” said Dr. Omerikwa. “Our overarching goal is to protect youth, reduce harm, and build a healthier, more productive society.”
