Sport Cabinet Secretary Kipchumba Morkomen has called for a balanced approach to creative talent development, emphasizing the need for formal education alongside honing artistic skills to enhance employment opportunities for young people.
He highlighted that while developing talent is crucial, equipping creatives with marketing skills and a solid understanding of intellectual property rights is equally important to help them monetize their abilities.
Morkomen made these remarks following a meeting with Meru University of Science and Technology (MUST) Vice-Chancellor, Prof. Romanus Odhiambo, and US-based multi-Grammy award-winning sound engineer, Mr. Gordon Williams.

The discussion focused on potential collaborations aimed at establishing a Creative Economic Hub at MUST.
The Creative Economic Hub, set to be completed by 2027, will be developed in partnership with the United Nations Capital Development Fund (UNCDF).
According to Morkomen, the Hub will be a game-changer for the creative industry, particularly in the Upper Eastern and Northern Kenya regions, by providing a platform for young creatives to develop their skills and access global markets.

βThis initiative will not only offer a space for creativity but will also be instrumental in creating jobs and fostering economic growth in the region,β Morkomen said.
The project is poised to position Meru University and the surrounding regions as key players in the creative economy, driving innovation and empowering the next generation of artists and professionals.