Kenya Wine Agencies Limited (KWAL) is introducing an exciting new product to the Kenyan market: Savanna 0.0, a premium non-alcoholic cider. The launch event will take place on March 7, 2025, with a special media gathering just ahead of the Ramadan period, reflecting the increasing consumer interest in alcohol-free alternatives.
Savanna 0.0 is designed to cater to a growing demographic of consumers seeking the social experience of drinking cider but without the effects of alcohol. The company emphasizes that the new cider preserves the same crisp and refreshing taste of traditional Savanna ciders, allowing customers to enjoy the flavors they love in a healthier, alcohol-free form.
“Savanna 0.0 meets the demands of today’s health-conscious, social consumer who wants to enjoy the moments without compromising on taste or style,” KWAL stated. The launch will feature a detailed overview of the brand’s attributes, with contributions from KWAL’s leadership and brand representatives.
This marks a key moment in Kenya’s rapidly evolving beverage industry, where consumers are shifting toward more inclusive and mindful drink options. Industry reports predict that Kenya’s non-alcoholic drink market will grow at a robust rate of 9.3% annually from 2025 to 2031, driven by increasing awareness of health and wellness trends.
Savanna 0.0 is set to play a significant role in this changing landscape, offering a premium and stylish alternative to alcoholic beverages, perfectly timed to coincide with cultural and lifestyle shifts.
