Former CEO of the Kenya Film Classification Board (KFCB) and MCSK CEO, Ezekiel Mutua, has once again raised debate in the entertainment industry with a stern word of warning to artists in Kenya.
In a recent communication, Mutua reminded artists, comedians, and online content creators that there does not have to be “dirty” content in order to attract attention or thrive in the marketplace. To him, creativity is all about creating content that is effective and yet still respectful of community standards.
You can have clean content and still be famous. You can be creative and still be careful about the limits of common decency. The gift God has given you should be used to shape society, provide hope, and aid national development,” he wrote.
Mutua noted the rising trend of shock value and sensationalism driven by social media where controversymaterial quick attention. But he cautioned artists against prioritizing fleeting stardom at the expense of cultural and moral standards.He encouraged artists to look upon themselves as mirrors of societ a calling with a responsibility to inspire and uplift rather than injure.
“An artist is a reflection of society,” Mutua emphasized, urging artists to come up with work that families could watch without shame.Mutua maintained that the entertainment sector can play a significant role in pushing national development by producing content that inspires hope and cohesion.
