Popular radio host DJ Xclusive has ignited widespread discussion online after openly criticizing the growing tree-hugging trend taking over Kenyan social media. In a blunt Instagram post, the media personality urged Kenyans to “stop the nonsense,” insisting that “tree hugging is not a career path.” His remarks quickly drew attention, dividing opinion across digital platforms.
DJ Xclusive’s comments come amid a wave of viral endurance stunts that have seen young Kenyans cling to trees for extended periods, with some participants lasting several hours and others stretching the challenge into days. While many of those taking part say they are seeking attention for various causes, critics argue that the trend has increasingly become a shortcut to online fame.
Despite the backlash, the movement did not start as a joke. The tree-hugging phenomenon traces back to Truphena Muthoni, a 22-year-old environmental advocate who turned a simple act into a powerful statement. Her widely publicized 72-hour tree embrace in Nyeri County was aimed at drawing attention to deforestation, climate change, and mental health awareness, attracting crowds on the ground and thousands more following the moment online.
Truphena had previously made headlines after completing a 48-hour tree-hugging challenge, an achievement later recognized by Guinness World Records. The feat earned her national recognition and praise from environmental organizations, inspiring many young people to attempt similar acts in the hope of replicating her success.
As the trend continues to spread, public opinion remains sharply divided. Supporters argue that the challenge has succeeded in pushing environmental conversations into mainstream spaces where they are often ignored. On the other hand, critics feel the original message has been diluted, with copycat participants more focused on views, likes, and viral moments than meaningful advocacy.
DJ Xclusive’s remarks have therefore reignited the conversation around purpose versus publicity, leaving Kenyans questioning whether tree hugging is still about awareness or just the latest social media spectacle.
