Kenya’s film industry has moved forward with the launch of CinemaWave, an initiative by Bigger Motion (Kenya) and Kaze Productions (Rwanda) aimed at bridging the long-standing gap film distribution across East Africa.
The program officially kicking off at a local community screening at the Machakos Social Hall with an award-winning Kenyan film “Supa Modo” 2018, highlighting the importance of local storytelling.
The initiative aims Kenyan-made films reach audiences beyond Nairobi’s cinemas and international. It hopes to provide access to film, nurture appreciation for talent and inspire the next generation of storytellers.
The initiative will recognizes the most meaningful impact when these stories are embraced by the communities they represent as the African films continue to win prestigious awards globally.
Speaking at the event in Machakos, Chloe Genga, Head of Impact and Distribution at Bigger Motion, stated bringing stories to communities matters. She added, “Watching Supa Modo lightup the hall reminds us why these stories matter, from the laughter filled the room to the moment of reflections.”
CinemaWave’s model of community screening will offer a practical solution by bringing films to schools, social halls, and cultural centers where the audience engage directly.
CinemaWave Africa will continue its journey across the Africa, with more screenings and community activations to be announced throughout 2026.
