Head of Presidential Special Projects and Creative Economy Dennis Itumbi has hailed Kenya’s growing creative industry, saying the sector has matured into a key pillar of the country’s economy.
Itumbi made the remarks after attending separate events hosted by musician Nadia Mukami and comedian Timothy “Njugush” Kimani on Saturday night.
In a post shared on X on Sunday, Itumbi congratulated the two entertainers, describing their events as a reflection of the rapid growth of Kenya’s creative economy.
“Congratulations, my friends Nadia Mukami and Njugush, on the incredible events last night,” he wrote.
According to Itumbi, the creative industry has grown to a level where financial institutions are beginning to pay closer attention to the sector.
“The Creative Economy has truly come of age. I am happy that banks have now created Creative Economy departments because of how serious Government is shaping the industry,” he said.
He also claimed Kenya’s efforts to support creatives are attracting international interest, saying foreign embassies are increasingly engaging with the sector.
“Foreign embassies too have taken cue. We shall keep pushing,” Itumbi added.
The presidential aide thanked Nadia Mukami and Njugush for inviting him to their events, saying he was honoured to witness what he described as an important moment for Kenya’s entertainment industry.
“Thank you so much for the invitations. It was an honour and a privilege to be part of your story,” he said.
Itumbi’s remarks come as the government continues to position the creative economy as one of the sectors expected to create jobs and expand opportunities for young people.
In recent months, the administration has repeatedly pledged support for musicians, actors, filmmakers, digital content creators and other players in the creative industry through policies aimed at growing the sector.
The comments also highlight the increasing commercial appeal of Kenya’s entertainment industry, with artists and content creators drawing large audiences and attracting interest from corporate sponsors and other investors.
