Athletics Kenya (AK) has released a new set of guidelines governing the appointment of Athlete Representatives (ARs), aimed at protecting athletes from exploitation and other unethical practices.
Under the new regulations, all ARs must hold valid licenses from both AK and World Athletics (WA), regardless of whether they are family members or coaches of the athlete.
Additionally, ARs will now be required to sign formal agreements with the athletes they represent.
These contracts must outline the duration of the agreement, the scope of representation, service fees—which must be linked to the benefits received by the athlete—and clear termination clauses.
In the case of minors (athletes aged 17 and below), ARs must first obtain written consent from the athlete’s parent or guardian.
They must also complete a specialised Continuing Professional Development (CPD) course on representing minors, as mandated by World Athletics.
AK believes these new measures will help safeguard athletes’ interests and crack down on rogue representatives who have historically exploited athletes financially, often leaving them in vulnerable situations.
The federation also hopes the guidelines will empower athletes to take greater control of their careers, while improving oversight and accountability within the sport.
