Tourism stakeholders in Kenya are calling for urgent reforms in the sector following rising concerns over declining tourist arrivals, outdated policies, and changing global travel trends that threaten the country’s standing as a leading East African destination.
Speaking during a national conference for tour guides held in Nairobi, East Africa Tour Guide and Drivers Association Chairperson Kennedy Kaunda emphasized the need for structural improvements across the tourism industry.
He stressed the importance of professionalizing and formally recognizing tour guides, who play a critical role in enhancing the visitor experience.“There is an urgent need to elevate the status of tour guides through training, certification, and policy support. They are the frontline ambassadors of our tourism sector,” Kaunda stated.
Kaunda also raised alarm over the growing security concerns in parts of the country, noting that they are contributing to a drop in tourist numbers.
He urged the government to strengthen safety measures and restore confidence among international visitors.Other stakeholders at the conference pointed to recent policy changes and increased park fees as major setbacks to the industry.
They argued that these factors have made safari operations more expensive, leading to a decline in bookings and overall activity.
The call for reforms comes at a time when Kenya is facing stiff competition from neighboring countries like Tanzania and Rwanda, which have made significant investments in tourism infrastructure and marketing.
Stakeholders urged the Ministry of Tourism and Wildlife to engage with industry players and fast-track policy updates that reflect modern travel trends and support the long-term growth of the sector.
