The Ministry of Trade and Industry has challenged members of the diplomatic corps to take a frontline role in attracting investors to Kenya.
While terming diplomacy as a critical engine for trade and investment growth, CS Lee Kinyajui noted that Kenya’s foreign missions must increasingly serve as strategic investment outposts.
Speaking during a high-level Ambassadors’ Breakfast Dialogue on the upcoming Kenya International Investment Conference, the Cabinet Secretary said that the diplomats should ride on Kenyas regional attractiveness to bring investors.
“Kenya is fast rising as the preferred investment destination in the region, offering political stability, one of the most vibrant stock exchanges, strong digital financial infrastructure, thriving EPZs, world-class ports and airports, and a youthful, dynamic population,” said Kinyanjui
At the forum, diplomatic representatives were urged to adopt a more targeted approach in engaging potential investors and to collaborate closely with the state to channel high-value investments into priority sectors.
The CS highlighted Kenya’s strong digital systems, export zones, and growing industrial parks.
Also in attendance were Korir Sing’oei, who reaffirmed the ministry’s commitment to economic diplomacy, and John Mwendwa, who highlighted new opportunities to be showcased during KIICO.
Officials said the conference is expected to deepen investment dialogue, build strategic partnerships and spotlight opportunities across the country as Kenya intensifies efforts to attract global capital.
