Efforts to position Kenyan products and culture on the global stage continue, with leaders urging citizens to embrace the “Made in Kenya” brand as both source of national pride and powerful marketing tool.
Speaking in a meeting with the Kenya Export Promotion and Branding Agency (KEPROBA), Investment, Trade and Industry Cabinet Secretary Lee Kinyanjui emphasized branding is no longer luxury but a necessity in enhancing visibility, competitiveness and value in international markets.
From world-renowned athletes to wildlife attracting millions of tourists, to favorable climate that sustains tea, coffee, flowers and other products, the country has built a portfolio of assets that can be harnessed for global recognition.
“With millions of Kenyans active on social media, we have an opportunity to become ambassadors for the “Made in Kenya” brand by showcasing our products, culture and heritage to the world,” Kinyanjui said.
The meeting brought together key stakeholders, including KEPROBA Board Chairman Dennis Mwirigi and CEO Floice Mukabana. They discussed strategies for strengthening Kenya’s global brand and expanding markets, as well as creating a more unified brand that commands respect and demand internationally.
The push for branding comes at a time when global competition is intensifying and nations are increasingly relying on soft power to secure economic advantages. For Kenya, this initiative is to boost exports and shape perceptions that will attract investment, expand tourism and elevate the value of Kenyan products.
