Facebook CEO Mark Zuckerberg
Facebook CEO Mark Zuckerberg

Meta, the parent company of the social network Facebook, has announced the two monetisation features for eligible content creators in Kenya.

The two, in-Stream Ads on Facebook and Facebook Ads on Reels will enable creators to earn money for crafting original videos and cultivating community.

In an announcement on Tuesday, August 6, Meta’s global partnerships lead in Africa, Middle East and Turkey Moon Baz said the rollout will empower eligible creators in Kenya to earn money.

“Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others and bring people together. This expansion will empower eligible creators in the vibrant creative industry in Kenya to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one- stop-shop for all creators,” said Baz.

Notably, in March 2024, Meta’s global affairs president, Nick Clegg and President William Ruto announced that monetisation would be available by mid-2024.

In-stream Ads can play before, during or after on-demand videos, whether it’s pre-recorded content or when publishing a recording of a previous live stream.

Types of In-stream Ads include Pre-roll Ads which play before a video starts, Mid-roll Ads that play during videos, Image Ads which are static image ads that display beneath the content and Post-roll Ads, ads that appear at the end of videos.

Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans.

Eligible creators in Kenya will be able to earn money for their video and reels content, with support in over 30 languages globally including Kiswahili.

To use either product, creators must pass and remain compliant with Facebook’s Partner Monetisation Policies and Content Monetisation Policies, and they must be at least 18 years old.

Additionally, for in-stream ads creators must meet certain eligibility requirements, such as having a minimum of 5,000 followers.

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