Popular Kenyan digital content creator Daddie Marto official known as Martin Githinji, has officially joined TV47 as a new television host, marking a major career shift from online content creation to mainstream broadcast media.
Daddie Marto joining the station’s presenting team, he is expected to contribute his experience in storytelling, entertainment content and audience engagement built through his digital platforms.
Marto, known for content creation and online presentations, has built a social media platform through lifestyle and entertainment production.
His move to TV47 reflects a trend in the digital transition of digital creators into traditional media roles as television and radio as they seek to attract larger and younger audiences.
The move highlights an increase in the influence of Kenya’s creators economy, where digital creators are being welcomed into mainstream media due to their strong audience connection and content production skills.
Marto’s appointment is expected to boost engagement at the station as he blends traditional broadcasting with digital storytelling. He is anticipated to enhance the station’s entertainment and lifestyle content offerings.
In recent years, TV47 has positioned itself as a youth-friendly and digitally integrated station, engaging personalities from online platforms into its programmed lineup.
