Kenyans are targeting the use of artificial intelligence to fight misinformation and disinformation that continue to spiral and threaten the global tourism industry especially with the growing cases of ransomware attacks and data breaches.
Tourism Cabinet Secretary Rebecca Miano says the resilience strategy will focus on apps and AI-powered tools for guidance, alerts, training, as well as decision-support tools that will help operators during crises.
The World Travel & Tourism Council holds that perception of a crisis, rather than the actual risk, accounts for as much as 70% of the changes in travel decisions during disruptions. While false information spreads 6 times faster than verified information on social platforms and reaches up to 100,000 people before factual corrections catch up.
Miano referred to misinformation as an economic risk, emphasizing destinations are now judged not only by safety but by the stories told about their safety
The resilience strategy will also integrate communities, enterprises and entities at national, regional and global levels to promote sustainable infrastructure and encourage responsible travel.
“Through climate adaptation, regenerative tourism, digital transformation, Public-Private partnerships and finance for SMEs , Kenya is investing in resilience today which will be our antidote against tomorrow’s losses. We are ensuring Kenya remains a top-of-mind destination.” Miano noted
