The Ministry of Tourism and Wildlife is aiming to attract five million annual visitors by 2027 as part of its ambitious 2023–2027 Strategic Plan. The initiative seeks to position Kenya as a leading global tourism destination while preserving its natural heritage and promoting sustainable development.
Speaking during the launch of the Strategic Plan, Cabinet Secretary for Tourism and Wildlife Rebecca Miano emphasized its importance as a roadmap for collective success in the sector.
“The strategic plan serves as a blueprint for collective success, guiding the effective delivery of pledges and securing the future of Kenya’s tourism and wildlife sectors,” she said.
Principal Secretary for the State Department for Wildlife Silvia Museiya highlighted the vital role of community collaboration in achieving the plan’s goals.
“The State Department for Wildlife relies heavily on communities to safeguard our natural heritage. The success of our 2023-2027 Strategic Plan depends on close collaboration between the government and local communities to ensure sustainable conservation efforts,” she stated.
Principal Secretary for Tourism John Ololtuaa called for immediate action to achieve the deliverables in the plan. “The 2023-2027 Strategic Plan is a result of thorough development and collaboration.
Now, it is time to move from planning to action. Success lies in our collective commitment to implement its strategies and achieve sustainable growth in tourism and wildlife,” he said.
The Strategic Plan outlines key initiatives such as enhancing skills development, improving infrastructure for meetings, incentives, conferences, and exhibitions (MICE), and operationalizing the Ronald Ngala Utalii College. It also envisions transforming Kenya Utalii College into a global center of excellence to provide world-class hospitality training. These efforts are expected to boost investment, create jobs, and drive economic growth in the tourism sector.
Additionally, CS Miano launched the “Youth in Tourism and Conservation Initiative,” which is designed to empower young people through innovation and sustainable tourism practices. “Kenya’s youth, who form 70 percent of our population, are central to our efforts. Their engagement is vital to the future of tourism and conservation,” she said.
The initiative focuses on fostering innovation, promoting sustainable tourism, and enhancing cultural tourism. By actively involving young people, the ministry aims to secure a vibrant and inclusive future for Kenya’s tourism industry.
Through these comprehensive measures, the government is charting a transformative path to position Kenya as a premier destination, while simultaneously empowering local communities and preserving its rich natural and cultural heritage.
