Safaricom has been crowned the Most Admired Brand in Africa at the prestigious 2025 Brand Africa Awards, reaffirming its place as a powerhouse in the continent’s branding and innovation landscape.
The telco clinched the top spot for the second year in a row, while also sweeping five major categories, a clear sign of its leadership in mobile money, internet, and communication services.
Safaricom took home the following awards:
•Most Admired African Brand
•Most Admired Brand – Telecommunications
•Most Admired African Brand – Contributing to a Better Africa
•Most Admired African Brand – Doing Good for Society and the Environment
•Grand Prix Winner – For purpose-led excellence and commitment to sustainability and impact
“These awards reflect what we truly stand for putting purpose at the heart of everything we do,” said Safaricom CEO Dr. Peter Ndegwa. “From transforming lives through technology to championing sustainability, we dedicate this recognition to our customers, employees, and partners who have been with us for the last 25 years.”
The recognition comes as Safaricom marks its 25th anniversary, a milestone year that highlights the company’s continued dedication to innovation, customer focus, and building a more inclusive digital future for Africa.
The Brand Africa Awards, established in 2010, celebrate brands shaping the continent’s identity and competitiveness through consumer-driven research and insight.
