The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has issued a warning to social media influencers and content creators about promoting drug and substance use online.
NACADA Chief Executive Officer, Anthony Omerikwa, expressed concern over the growing trend targeting young audiences, calling it a significant threat to ongoing efforts to combat alcohol and drug abuse.
He emphasized that such content undermines the protection of vulnerable groups, especially children.
“Parents and guardians must closely monitor the content their children are exposed to on social media, as many platforms lack adequate safeguards,” Omerikwa said.
He also highlighted that under Kenya’s Alcoholic Drinks Control Act of 2010 and the Narcotic Drugs and Psychotropic Substances Control Act of 1994, promoting, advertising, or encouraging drug use is illegal and punishable by law.
NACADA urged parents to take proactive measures by enabling parental controls and educating their children about the dangers of drug use, reinforcing the need for vigilance in safeguarding young people from harmful online influences.
