Kenya Airways has unveiled a new partnership with Nigerian Afrobeats star Yemi Alade, revealing her as the airline’s brand ambassador in the West African market.
Announcing the collaboration, Kenya Airways’ Chief Commercial and Customer Officer, Julius Thairu, said the partnership will reflect the airline’s commitment to expanding its footprint region through meaningful partnerships that connect it with new audiences.
“We’re excited to announce a strategic partnership with global superstar Yemi Alade, reinforcing our commitment to strengthening our presence in West Africa through meaningful collaborations that connect us with new audiences,” Thairu said.
This partnership will build Kenya Airways’ brand identity as earlier, the airline partnered with Trace for Africa Forward Le Concert during the Africa-France Summit in Nairobi. It has also increased its flight frequency between Kenya and Nigeria by deploying the Boeing 787 Dreamliner.
