South African pop artist Demi Lee Moore has been named Spotify EQUAL Africa’s Artist for March 2025, marking a significant milestone in her career and further solidifying her place in the Afrikaans music scene.
Demi Lee is the first South African artist to join the Spotify EQUAL Africa program this year. The global initiative, aimed at empowering female artists, provides invaluable resources such as education, inspiration, and networking opportunities, ensuring that women in music receive the support they need all year long.
Her album, Mis Eet Slaap Herhaal, was a remarkable success, achieving Gold status in just 14 days and selling over 15,000 copies. This rapid achievement reflects the powerful connection Demi Lee has built with her audience.
“Being part of the EQUAL campaign is incredibly special to me,” Demi Lee shares. “It’s an honor to be in a position where I can inspire both women in the industry and young girls dreaming big. I’m truly grateful for this opportunity!”
Demi Lee’s journey to success took a pivotal turn in 2018 when she entered Die Kontrak, a competition with 2,000 contestants, and emerged victorious. This win set the stage for the career she has built and the influence she continues to have in the South African music industry.
Speaking about her approach to music and her career, Demi Lee explains, “I release music that is true to who I am and carries a meaningful message. My goal is to inspire the next generation of female artists to believe in themselves and know that they too can thrive in an industry that’s often dominated by men.”
Demi Lee’s impact on Spotify is clear. In 2023, she was recognized as one of the top artists in the Afrikaans music category, further cementing her status as a major force in the music scene.
Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, expressed, “Spotify’s EQUAL Africa program is all about empowering female voices across the continent, highlighting artists who are pushing boundaries with their art. Demi Lee embodies the kind of talent we aim to support. We’re proud to collaborate with her, helping amplify her voice and showcase her exceptional talent to a global audience.”
Demi Lee Moore’s journey is a testament to the power of perseverance, passion, and authenticity. As she continues to inspire with her music, there’s no doubt that her influence will continue to grow, paving the way for future generations of female artists to follow their dreams.
