StarTimes Media has rolled out a special Easter holiday campaign aimed at keeping children engaged during the school break, while reinforcing its broader investment in premium and localized content for family audiences.
Dubbed “Feast Your Eyes,” the Kids Easter Watch campaign features a rich lineup of engaging children’s programming, bringing together globally recognized titles such as Spider-Man, SpongeBob SquarePants, Bluey, Cosmic Crew, and Bonnie Bears.
Speaking on the initiative, Myke Mwai, Head of PR and Content Syndication at StarTimes Media, said the campaign reflects the company’s continued investment in content that resonates with families.
He added that the initiative is part of the broadcaster’s strategy to deepen viewer experience through curated, high-quality content.
“At StarTimes, we are continuously investing in diverse, high-quality content that speaks to different audiences, especially children and families. The ‘Feast Your Eyes’ campaign is not just about entertainment, but about creating meaningful viewing experiences that bring families together while nurturing creativity and learning among young viewers,” said Mwai.
He said the content will air across StarTimes’ dedicated kids’ channels including JimJam, Toonami, Baby TV, Toons, CBeebies, Boing, and Da Vinci, offering a blend of entertainment and educational programming tailored to different age groups.
He said many of the shows are designed to appeal to both children and parents, positioning television as a shared family experience.
Mwai said the company is also offering a free one-month subscription upgrade to customers who renew or pay for their packages during the Easter period.
“The offer allows subscribers to access more premium content at no additional cost,” he said.
