Over 300,000 people visited Kenya’s national parks and wildlife reserves during the December 2025 festive season, according to the Kenya Wildlife Service (KWS).
KWS said the strong turnout capped off a successful holiday period, expressing appreciation to visitors who chose Kenya’s parks for their festive experiences.
“Over 300,000 visitors experienced our parks and reserves during the festive season,” the agency said in a statement.
Of the total, 231,000 were Kenyan citizens and residents, while 82,500 were non-residents who travelled from across the globe to experience Kenya’s wildlife and natural heritage.
The agency described local visitors as the backbone of Kenya’s tourism industry, noting a growing culture of domestic travel and a rising appreciation of conservation areas among Kenyans.
The festive season figures come amid renewed government efforts to boost tourism. KWS said it remains aligned with the Government of Kenya and the Ministry of Tourism and Wildlife’s target of attracting five million visitors annually by 2028.
“In line with this vision, KWS remains committed to supporting tourism growth through wildlife, adventure and sustainable tourism,” the statement said.
KWS added that sustained investment in conservation, visitor experience and sustainable park management will be crucial in maintaining Kenya’s status as a leading global wildlife destination.