Safaricom, in partnership with Google, conducted a financial and digital literacy training for boda boda riders, vendors, and small business operators in Rongo, Migori County.
The training, part of the Safaricom Shine Kenya Shinda Mamilii Kama Bingwa promotion, covered budgeting, saving, investing, and financial products to empower over 300 participants. CEO Peter Ndegwa highlighted the initiative’s goal of promoting informed decision-making and long-term economic empowerment.
“This initiative reflects our commitment to transforming lives through meaningful, strategic investments that uplift communities and contribute to a brighter, more inclusive future for all Kenyans,” said Peter Ndegwa, CEO Safaricom PLC.
The training is part of Safaricom’s community engagement drive in Migori, which also includes a medical camp, hospital visits, and the renovation of Kitere Primary School.
“ As a Boda Boda Chairman of Migori County, managing money has been a challenge for many riders, as we often earn but lack knowledge on investing or saving . The recent training is an eye-opener, providing us with the tools to spend wisely and invest for a better future”.Wilberforce Midianga, Boda Boda Chairman of Migori County, stated
Wilberforce Midianga, Chairman Boda Boda Community, Migori
This effort aligns with the Shine Kenya promotion, which not only rewards customers with cash prizes but also supports key community projects chosen by the winners.