President William Ruto’s United Democratic Alliance (UDA) party has officially dropped its popular “Kazi ni Kazi” slogan, replacing it with a new political rallying call as it prepares for the 2027 General Election.
In a notice issued on Thursday, November 5, UDA Secretary General Hassan Omar announced that the party had adopted the new slogan, “Usawa ni Sawa – Mbele Pamoja”.
Omar said the change had been made in accordance with Section 20(2) of the Political Parties Act, 2011, and invited party members wishing to make submissions on the new slogan to do so through the party’s official email address.
“Pursuant to and in accordance with Section 20(2) of the Political Parties Act, 2011, it is hereby notified that the United Democratic Alliance (UDA) Party has changed its party slogan from ‘Kazi ni Kazi’ to ‘Usawa ni Sawa – Mbele Pamoja’,” Omar stated.
The announcement formalises a slogan that Ruto has been popularising during his recent political engagements across the country as he builds support ahead of his re-election bid.
The President first popularised the phrase during his October engagements, including a rally in Elgeyo Marakwet County, where he led supporters in a call-and-response chant.
“When I say UDA, you reply, ‘Usawa ni Sawa’. When I say ‘Usawa ni Sawa’, you reply, ‘Mbele Pamoja’,” Ruto told supporters.
The new slogan, which translates to equality is fair and moving forward together, places greater emphasis on equal opportunities, national unity and balanced development.
Ruto has repeatedly argued that all regions should benefit from government projects and economic opportunities regardless of their political or ethnic backgrounds.
His administration has pointed to investments in roads, electricity connectivity, affordable housing, education and healthcare as part of its development agenda.
The change marks a departure from the “Kazi ni Kazi” slogan, which became closely associated with UDA’s 2022 election campaign and Ruto’s Hustler Nation narrative.
The message presented the President as a champion of ordinary Kenyans, particularly small-scale traders, boda boda operators and low-income households, while promising to improve their economic opportunities through the Bottom-Up Economic Transformation Agenda.
With the next General Election approaching, the new slogan signals a shift in the party’s political messaging as Ruto seeks to broaden his appeal beyond the narrative that helped him secure the presidency in 2022.
However, it remains to be seen how UDA will translate its new message of equality and shared development into tangible results for Kenyans.