YouTuber Jimmy Donaldson, popularly known as MrBeast, has announced his largest and most ambitious video to date will premiere on September 19.
He revealed that the project took years of preparation, with more than 1,000 hours of personal effort, costing and a $ 10 million investment, as the project is set to redefine the scale of digital creation.
“This Saturday we upload our biggest YouTube video ever. It’s been in the works for years. I’m personally over a thousand hours deep into it, spent around $ 10,000, 000 on it and I literally have dreams about the video lol,” MrBeast wrote on his Instagram post.
MrBeast is no stranger to pushing boundaries; from creating Squid Games sets to giving away millions in cash prizes, his videos have consistently blurred the line between entertainment and philanthropy.
He suggested the video may not become one of his biggest performers despite the massive investment.
“It probably won’t perform that well but it’s something I care a lot about and I hope my passion for it shines through. I’m excited,” he added.
Though earlier this year, he stated his Beast Industries will produce a second season of Beast Games, titled Strong vs Smart, with 100 of the world’s strongest and smartest people.
On September 5, MrBeast and his crew raced to navigate the difficult landscapes like the jungle and desert by using Gemini to help them identify dangers and survive brutal climates.