Kenya’s radio landscape remains fiercely competitive, with stations battling for audience attention.
The latest data reveals key insights into which stations dominate in reach (percentage of people who tune in) and share (percentage of total listening time).
Radio47 has risen to number two nationwide, behind Radio Citizen, which has dominated Kenya’s airwaves for over two decades.
The latest Kenya Audience Tracker report for quarter 1 of 2025 by research firm IPSOS, Radio 47’s share has grown to 7.5% behind Citizen Radio’s 17.3% nationally.
In radio terms, share is a percentage of total listening time and means people stay longer and find a particular radio station more engaging. If the number is low, the radio station is likely not interesting.
In quarter four of 2024, Radio47’s share (percentage of listening time) was at 5.5% behind Citizen Radio 20.8%, Kameme Radio 7.5%, Radio Jambo 7.2% and Ramogi FM 6.7 in that order.
Radio Citizen dropped its share to 17.3% in the first four months of 2025 compared to the last four months of 2024.
Kameme FM 6.9%, Radio Jambo 6.1% and Ramogi FM 6.1% also experienced a drop in audience listening time (share) in the first four months (quarter) of 2025.
In terms of reach- which is a measure of percentage of people who tune into a particular radio station over time, the research shows a drop by all major radio stations between the last quarter of 2024 and the first quarter of 2025 with only Radio47 and Kameme FM showing growth.
Radio Citizen dropped from 10.4% to 9.3, Radio Jambo dropped from 4.7% to 3.2% and Radio Maisha dropped from 2.7% to 2.4%.
Kameme FM and Radio47 grew from 2.7% to 2.9% while Radio47 grew from 2.5% to 2.7%