Naivas Supermarkets executed a countrywide customer delight activation to honour fathers across the nation, as part of its ongoing Kikapu Kibonge campaign.
The activation, which unfolded simultaneously across Naivas’s network of more than 110 stores in over 38 counties, saw senior company leadership step out of the boardroom and onto the shop floor to personally thank, celebrate, and engage with fathers shopping with Naivas this Father’s Day.
Leading the initiative, Naivas Group Chief Executive Officer, Mr. Andreas von Paleske, headed one of two senior leadership engagement teams deployed nationally, joining customers in-store to express the company’s appreciation directly and personally.
The second leadership team, comprising senior members of the Naivas executive committee, undertook parallel engagements at stores in other regions, ensuring the occasion’s reach extended genuinely countrywide rather than to a single flagship location.
“Fatherhood carries a quiet, daily weight that rarely gets celebrated out loud,” said Mr. von Paleske. “Kikapu Kibonge has always been Naivas’s promise to size up the Kenyan household’s basket and its lifestyle. Today, we are sizing up that same promise to honour the men who carry their households on their shoulders, every single day, in every corner of this country.”
The activation forms part of Naivas’s broader Kikapu Kibonge campaign the company’s enduring, countrywide commitment to delivering greater value, affordability, and a more rewarding shopping experience to Kenyan households.
Today’s occasion translated that commitment into a deeply personal register: fathers shopping in Naivas stores nationwide were welcomed with tokens of appreciation, dedicated in-store moments of recognition, and direct, unhurried engagement from the company’s most senior leadership.The occasion is anchored in Naivas’s founding values and operating ethos.
As a Kenyan-born, family-rooted retail institution, Naivas has long maintained that customer-centricity, community partnership, and integrity are not aspirational statements but daily operating disciplines.
Today’s nationwide engagement was conceived as a direct, visible expression of those values leadership presence, not delegation; genuine appreciation, not transactional marketing.
“This was built to be felt by fathers in every region we serve from our stores in Nairobi to our stores on the Coast, in the Rift Valley, in Western Kenya, and beyond. Wherever there is a Naivas, there was appreciation for fathers today.”
Naivas’s Kikapu Kibonge campaign continues to anchor the company’s value proposition to Kenyan consumers throughout the year, reflecting the brand’s long-standing position that Naivas does not simply lower prices it sizes up the consumer’s lifestyle.
Today’s Father’s Day activation stands as the latest expression of that philosophy, translating a commercial promise into a moment of genuine human connection.