As Kenya gears up to co-host the 8th edition of the African Nations Championship (CHAN) alongside Uganda and Tanzania this August, the spotlight is not only on football glory, but also on the wide-ranging economic opportunities the tournament is set to deliver. This competition is organized by the Confedaration of African Football (CAF).
Beyond the goals and celebrations expected, lies a story of economic opportunity from tourists and hotels to job creation and local trade.
Kenya is banking on more than just goals and celebrations. Originally set for February 1st to 28th, CHAN was postponed by the CAF to August 2nd to 30th, due to infrastructure shortfalls across co-hosts Kenya, Tanzania and Uganda.
The tournament is set to fuel hotels, tourism and local trade, helping drive growth across the economy. Entry Visas have also been made free for African countries except Libya and Somalia.
Apart from that, CAF boosted the CHAN prize pool to 10.4 million US dollars with the winners set to earn 3.5 million US dollars. It’s the highest payout in the tournament history.
Match days mean major gains for street vendors. From flags and fan gear to snacks and refreshments, local sellers say they will reap big in the month long event. Opportunities are on and off the pitch.
From Stadium ushers to photographers, chauffeurs to caterers,, short term gigs will sprout for Kenya’s youths.
Sports tourism is also extending Kenya’s reach. The fans can also stay longer and samples the country’s sights and sounds
CHAN 2024 is shaping up to be more than a celebration of football, it’s a chance for Kenya to score big on the economic front.